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Exchange Rate Home >> XR Data Feeds >> Unique Users-Visitors Definition And Examples

Unique Users/Visitors Definition & Examples

Please review the examples below to determine how ExchangeRate.com defines a Unique User/Visitor.

   1) Content Driven Web Site With Ecommerce Example:
David owns a web site with a blog. On average, every month he has up to 12,000 Unique Visitors to his web site. David also has an e-commerce component to his web site where he sells T-Shirts. Only about 500 of the 12,000 visitors go to that section. Currently, he displays the price of his T-Shirts in U.S. Dollars. He wishes to show his pricing in 10 different currencies.

To determine the price that he will pay for his data feed of exchange rates, David has made a good faith estimate of how many people per month visit the e-commerce section of his web site. Even though up to 12,000 Unique Users/Visitors per month are visiting his web site, less than 500 of those visit the part of the web site where he is displaying multiple currency pricing. Therefore, as he looks at the ExchangeRate.com pricing table, he determines that the monthly price for his exchange rate data feed is only $15. (10 Currencies, and up to 500 Unique Users/Visitors)

   2) Ecommerce Web Site Example:
Jennifer has a web site where she sells products. On average, she has up to 2,000 Unique Users/Visitors to her web site. As they enter her web site, they are in effect, immediately browsing through the products that she offers. Currently, she displays the price of her products in British Pounds. She wishes to show her pricing in 10 different currencies.

To determine the price that she will pay for her data feed of exchange rates, Jennifer has made a good faith estimate of how many Unique Users/Visitors enter her e-commerce web site. Since up to 2,000 people per month are visiting her Ecommerce web site, she looks at the ExchangeRate.com pricing table and determines that the monthly price for her exchange rate data feed is only $30. (10 Currencies, and up to 2000 Unique Users/visitors)

   3) Company Bookkeeping Software Only Intranet Example:
Susan works for a company as a bookkeeper. The company has an Intranet with 800 employees. Only 600 employees have access to various parts of the company Intranet. Once a month, in order for Susan to reimburse employees for their international travel expenses, she needs to determine the currency exchange rate for up to 10 currencies. Her exchange rate data feed is imported into her bookkeeping software so that she can easily complete her task. Susan, and 3 other bookkeeping employees are the only Users (out of all the company employees) that have access to these rates, because they are not displayed anywhere else on the Intranet.

To determine the price Susan will pay for her data feed of exchange rates, Susan has made a good faith estimate of how many Intranet Users per month will have access to the rates. Since only 4 bookkeeping users per month have access to the rates, she looks at the ExchangeRate.com pricing table and determines that the monthly price for her exchange rate data feed is only $15. (10 Currencies, and Up to 500 Unique Users/Visitors)

   4) Company Employee Expense Reporting Intranet Example*:
Tom is the Vice President of a large company. The company has an Intranet with 2,200 employees. 2,100 employees access the company Intranet. The company IT department DOES NOT keep stats and logs of how many employees are visiting what sections of the Intranet. The company also DOES NOT have a bookkeeping software that converts exchange rates automatically.

Since some employees must submit their expense reports for international travel at various dates in order for them to be reimbursed, they must convert their expenses manually from foreign currency to U.S. Dollars. The IT department decides to put an exchange rate table on the Intranet for employees to use for the acceptable conversion rates. Since this table is only being put on their Intranet, NOT THE INTERNET, they are not violating the ExchangRate.com Non-Competitive Data Feed Use policy as long as the estimates of the number of Unique User/Visitors is accurate.

To determine the price Tom will pay for his data feed of exchange rates, he has made a good faith estimate of how many Intranet users per month will have access to the rates. Since his IT department does not know how many people are actually accessing the rates, since they are not tracking visits, he uses the highest number of possible users that could have access to the rates. He looks at the ExchangeRate.com pricing table and determines that the monthly price for his exchange rate data feed is only $40. (10 Currencies, and up to 5,000 Users)  *

* It is probably about time to start keeping statistics and logs to determine exactly how many people on the Intranet are looking at the exchange rates. Although Tom may only have 20 International business travelers, he has no way of knowing how many other employees using the Intranet are accessing the exchange rates for personal reasons such as for vacations, online purchases outside of work that do not display their base currencies in their prices, curiosity, tax reasons, etc. In effect, these people are using the rates without paying and Tom will be cheating the good faith calculations unless he uses the highest possible number of users. ExchangeRate.com can only offer exchange rates for free to people visiting the ExchangeRate.com web site by being compensated through paid sponsors and advertisers on our web site.

Quiz #4
  1. Which is the largest ocean in the world?
  Atlantic ocean
  Artctic ocean
   Pacific ocean
  Indian ocean
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