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Media Kit
| Banner Advertising |
| ExchangeRate.com can supply banner impressions to business websites that meet our
qualifications. 468x60, 125x125, 120x600 (skyscrapers) are offered, however other sizes can be arranged.
Sites containing what ExchangeRate.com considers adult material or misleading information are not permitted to
advertise on our site. Banners must be approved by ExchangeRate.com.
Please fill the form below for additional information.
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| 468x60 Banner Placement |
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| 125x125 Banner Placement |
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| Rate Card |
| 468x60 Banner |
$1.75 CPM |
| 125x125 Banner |
$.75 CPM |
| 120x600 Banner |
$2.50 CPM |
| ExchangeRate.com User Demographics |
| Frequency of Online Purchases |
| ExchangeRate.com attracts people who shop on-line. 57% of our users
purchase items over the Internet at least once a month. This makes
our specialized ad space perfect for companies wishing to reach
consumers who find on-line shopping convenient and unintimidating.
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| Monthly |
39% |
| Never |
29% |
| Annually |
14% |
| Once |
8% |
| Weekly |
7% |
| Daily |
3% |
| Graph |
| What is Purchased On-line |
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Books, Travel, Software, Computer Products, Music and Electronics are
among the top items purchased by ExchangeRate.com users. Advertisers
specializing in these categories will see a higher click through ratio
due to the nature of our site. ExchangeRate.com provides an excellent
opportunity especially for those wishing to market travel related products.
Maps, books about foreign countries, airline tickets, hotels, and tour companies
will reach individuals who are travelers, who do visit foreign countries, and
who will be booking arrangements on-line.
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| Books
| 37%
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| Travel
| 31%
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| Software
| 27%
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| Computers
| 23%
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| Music
| 22%
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| Electronics
| 21%
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| Entertainment
| 13%
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| Toys & Games
| 12%
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| Financial Info
| 9%
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| Health & Beauty
| 9%
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| Business & Economy
| 8%
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| Wireless Products
| 8%
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| Automotive
| 6%
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| Food
| 6%
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| News & Media
| 6%
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| Art & Collectables
| 5%
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| Careers & Employment
| 5%
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| Sports
| 5%
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| Education
| 5%
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| Graph |
| Household Income |
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ExchangeRate.com users have money to spend. Not only do our
users buy on-line on a regular basis, but they also
have a generous income. 56% of our users have an annual household income
over 50K and 70% have over 35K. In addition, make sure to look at
our Marital Status demographics and note that 46% of our users are single.
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| 100k+ |
23% |
| 50-75k |
19% |
| 25k |
17% |
| 75-100k |
14% |
| 35-50k |
14% |
| 25-35k |
13% |
| Graph |
| Education Level |
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ExchangeRate.com users are highly educated. In fact, 33% have graduate degrees.
Reaching ExchangeRate.com users should be a must for the book industry. Because of
the sophistication of our users, opportunities for reaching individuals
who make intelligent decisions when dealing with the management of their finances
are inevitable.
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| Graduate |
33% |
| College |
27% |
| Some College |
23% |
| High School |
11% |
| Some Graduate |
6% |
| Graph |
| Occupation |
| Other |
22% |
| Accounting/Finance |
15% |
| Information Technology |
10% |
| Engineering |
9% |
| Administrative/Clerical |
7% |
| Consulting |
6% |
| Sales |
6% |
| Marketing/Advertising |
4% |
| Education/Training |
3% |
| Legal/Law Enforcement |
3% |
| Operations |
3% |
| Manufacturing |
2% |
| Medical/Healthcare |
2% |
| Travel/Restaurant |
2% |
| Creative Arts/Media |
1% |
| Human Resources |
1% |
| Insurance |
1% |
| Retail |
1% |
| Scientific |
1% |
| Training |
1% |
| Graph |
| Age |
| 26-35 |
33% |
| 36-45 |
20% |
| 18-25 |
19% |
| 46-55 |
15% |
| 56+ |
9% |
| 17- |
4% |
| Graph |
| Marital Status |
| Married |
54% |
| Single |
46% |
| Graph |
| Gender |
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65% of ExchangeRate.com users are male.
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| Male |
65% |
| Female |
35% |
| Graph |
| Number of Children |
| None |
51% |
| Two |
19% |
| One |
13% |
| Three |
10% |
| Four |
7% |
| Graph |
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Content, information, data, material, services, or products comprising this web-site may not be published, broadcast, rewritten
or redistributed without written permission from ExchangeRate.com Inc.. The information supplied by this web-site is believed to be accurate, but
ExchangeRate.com Inc. does not warrant or guarantee such accuracy. Users are always advised to verify information with their
financial and accounting advisors or with the appropriate government agencies before relying on any
such information. Information contained in this web-site is intended for your personal, non-commercial use. All other
uses are expressly unauthorized and prohibited to the maximum extent allowed by law.
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